Beauty Boss Doe Deere

Any makeup enthusiast is familiar with Lime Crime, the vegan and cruelty-free, brightly pigmented, revolutionary digital makeup brand. Lime Crime was one of the first beauty brands of its kind. It was launched in 2008 and took the internet by storm. The company has made it their mission since day once to create stunning collections of color that pop. They stand by their mission to only make makeup they are obsessed with. Today, the company still sets trends, dominates social platforms and has much success thanks to the CEO and founder Doe Deere.


As a child, Doe Deere was an imaginative child who loved art. She especially loved bright colors. She enjoyed putting color on herself in the form of clothing, accessories and especially her mother’s makeup. This stemmed a makeup desire she would always have and transform into her future career.


The beauty creator began making her own clothing designs. This gave her the idea to make makeup to compliment her outfits. Her love for fairytales and makeup became the foundation of what she wanted Lime Crime to be. She wanted her makeup brand to have an imaginative, fairy-like theme. She chose a unicorn to be the mascot for the brand. Unicorn’s symbolize rarity and individuality. She chose an animal symbol to show the brand’s awareness and compassion towards all animals.


Before Doe Deere had a globally recognized brand, she was a blogger posting about her clothing pieces and makeup tutorials. By posting online, this was how the young artist got her first customer for Lime Crime. She continued promoting and building her online platform for her company. Today, her company has over three million followers on Instagram.


Named by Self-Made magazine one of the top female entrepreneurs, business-minded and artistically gifted, Doe Deere still may be spotted wearing a luminous face of brightly colored makeup. The brand’s name was birthed from Doe Deere simply picking a name off the top of her head. It did relate to her favorite color, bright green, and rhymed as well. She loves having an internet based business. Being online allows her company to have immediate feedback because of social media. However, the entrepreneur does face challenges. Because of the internet it is very easy for people to spread rumors but Doe Deere does not allow the false accusations to get in her way of success.


Doe Deere links her success to listening to people and taking feedback. She uses that feedback to give the customer exactly what they want from Lime Crime. This marketing strategy has led her to much success. Wildly successful, she makes time to contribute to animal charities, which is at the heart of Lime Crime’s mission in makeup.


Doe Deere is an inspirational, creative, brilliant businesswoman. She has created a brand of makeup that makes people feel good and does good by creating products that do not test on animals. With a brilliant leader like this, all makeup lovers know much is still to come from Lime Crime.


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Tony Petrello Shows His True Cplors As A Philanthropist During Hurricane Harvey

Tony Petrello may not be looked at as Houston’s most popular man, but he should be credited as being one of its most generous. The world will remember when Hurricane Harvey visited the Texas coast and inflicted damage that’s going to be felt for years to come just as Hurricane Katrina is still felt in New Orleans.

Petrello gladly became part of the effort to care for the victims of this hurricane by allowing his employees to take time off to see to the safety of their families, and all who volunteered to clean up the debris were paid for it. Petrello also compensated employees who prepared hot meals for the victims and he even donated over $100,000 to Nabors Industries’ fundraiser to help them out, but this is not the only philanthropy he has participated in.

Nabors Industries owns some of the world’s most advanced oil drilling technologies, and Tony Petrello has spearheaded the company’s investments into that technology as well as accruing large offshore rig stations. He serves as both CEO and Chairman for the company, an honor he’s held since 2011. Prior to that, he was Chief Operating Officer from 1991 to 2011, and before joining Nabors Industries he was partner associate at Baker & McKenzie law firm for 13 years. He specialized in corporate transactions, tax compliance and investment laws while serving at the firm, and he had received his bachelor’s and master’s degrees in advanced mathematics and his J.D. at Harvard Law School prior to joining the firm.

The most important people in Tony Petrello’s life are his wife Cynthia and his daughter Carena who was born with a condition known as perventricular leukomalacia (PVL). This is usually caused by an illness such as a high fever to an infant and causes permanent brain damage, and in Carena’s case it triggered cerebral palsy and took a heavy toll on Petrello and his wife. When told by some of the world’s best doctors that there was currently no cure for PVL, he dedicated his philanthropy to helping find one. Petrello found out about a new research facility setup at the Texas Children’s Hospital, and he came to know its founders Dan and Jan Duncan. Together, the Duncans and the Petrellos decided to host a fundraiser event during which Petrello donated $7 million to bring in advanced research equipment to the institute. He’s become passionate about spreading the word to other business executives and hoping they too will pitch in to help young children affected by PVL and other disorders.