Norman Pattiz recently made an announcement regarding the importance of podcast advertising to marketing. He was joined by Tom Webster of Edison Research. The results were based on a campaign research that was conducted to establish the effects of podcast advertising to marketing. Tom Webster was in charge of the team that conducted the research study. He played a key role in determining the results of the campaign research. Throughout the study, Edison Research ensured that the five prominent brands that were used in the study were put under the same mechanism of study. Learn more: http://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html
The following was noted from the research studies.
More than 60% of the candidates who participated in the campaign research had preference for a specific financial service. This was an improvement given that the past consumer preference was 7%.
- There was increase in consumer awareness on products of up to 47%.
- An automobile product won the hearts of consumers by 37% from the initial 24%.
- Before the study by Edison Research, an automobile product garnered 18%. This result changed to 22% after the podcast advertising campaign with most of the candidates stating that they would consider purchasing the product. This was a lawn as well as a garden product.
- After the research study, a particular product from the automobile department garnered approximately 60%. This was a remarkable increase from the initial study.
The Research Campaign
Edison Research conducted the research study in 2016. The study was initiated in three split segments. On behalf of PodcastOne, Edison Research established that the channel of advertising was effective as well as efficient in marketing the five prominent brands. It was also noted that while most of the five brands had stellar reputation, other brands had suffering reputation. This, therefore, calls for advertising through podcast platforms. In all scenarios, the campaign research study incorporated online surveys through podcast studies that were initiated prior to advertising. The study ran for approximately six weeks with multiple advertising that used the same mechanism. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising
Norman Pattiz is a career executive. He harbors talent in entertainment and production. Pattiz is prominent for establishing PodcastOne. The company is a leading platform for entertainment, news as well as sports in America. Norman has been an exemplary leader who incorporates talent and team work to deliver results. Until 2016, he was the head cheerleader of PodcastOne. He understands the importance as well as the input of podcast advertising to branding. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz