Any makeup enthusiast is familiar with Lime Crime, the vegan and cruelty-free, brightly pigmented, revolutionary digital makeup brand. Lime Crime was one of the first beauty brands of its kind. It was launched in 2008 and took the internet by storm. The company has made it their mission since day once to create stunning collections of color that pop. They stand by their mission to only make makeup they are obsessed with. Today, the company still sets trends, dominates social platforms and has much success thanks to the CEO and founder Doe Deere.
As a child, Doe Deere was an imaginative child who loved art. She especially loved bright colors. She enjoyed putting color on herself in the form of clothing, accessories and especially her mother’s makeup. This stemmed a makeup desire she would always have and transform into her future career.
The beauty creator began making her own clothing designs. This gave her the idea to make makeup to compliment her outfits. Her love for fairytales and makeup became the foundation of what she wanted Lime Crime to be. She wanted her makeup brand to have an imaginative, fairy-like theme. She chose a unicorn to be the mascot for the brand. Unicorn’s symbolize rarity and individuality. She chose an animal symbol to show the brand’s awareness and compassion towards all animals.
Before Doe Deere had a globally recognized brand, she was a blogger posting about her clothing pieces and makeup tutorials. By posting online, this was how the young artist got her first customer for Lime Crime. She continued promoting and building her online platform for her company. Today, her company has over three million followers on Instagram.
Named by Self-Made magazine one of the top female entrepreneurs, business-minded and artistically gifted, Doe Deere still may be spotted wearing a luminous face of brightly colored makeup. The brand’s name was birthed from Doe Deere simply picking a name off the top of her head. It did relate to her favorite color, bright green, and rhymed as well. She loves having an internet based business. Being online allows her company to have immediate feedback because of social media. However, the entrepreneur does face challenges. Because of the internet it is very easy for people to spread rumors but Doe Deere does not allow the false accusations to get in her way of success.
Doe Deere links her success to listening to people and taking feedback. She uses that feedback to give the customer exactly what they want from Lime Crime. This marketing strategy has led her to much success. Wildly successful, she makes time to contribute to animal charities, which is at the heart of Lime Crime’s mission in makeup.
Doe Deere is an inspirational, creative, brilliant businesswoman. She has created a brand of makeup that makes people feel good and does good by creating products that do not test on animals. With a brilliant leader like this, all makeup lovers know much is still to come from Lime Crime.
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